For example, on May 30th, 2021, Twitter user posted one of the earliest fan depictions of the character, gaining over 80 retweets and 790 likes (shown below, left). Starting that day, users on Twitter and other social media posted fan art, including NSFW fan art, of the character, as well as memes about the influx of hornyposting about Samsung Sam. On May 30th, Twitter users and made posts about the character, with their tweets gaining over 5,400 retweets and 72,700 likes and 6,600 retweets and 67,600 likes, respectively (shown below, left and right). The post gained over 5,800 retweets and 49,900 likes in three days (shown below, left). On May 29th, 2021, Twitter user tweeted four images of the character, mispresenting it as a virtual model officially from Samsung. As of June 1st, 2021, Samsung did not officially announce or acknowledge the character. Lightfarm created the character, referred to as Sam, in collaboration with Cheil Worldwide, a marketing company that is a subsidiary of Samsung. Following the viral popularity of the character, the posts were removed.Īdditionally, Lightfarm also uploaded a short test clip of the model (reupload shown below). In the renders, the character struck various poses and held Samsung devices (images shown below). However, after the character broke the internet, Samsung may still have plans with the concept.On May 28th, 2021, Brazilian visual arts production house Lightfarm presented a series of 3D renders of a virtual assistant dressed in a black Samsung Galaxy shirt, posting them to its website and Facebook page. Having Samsung Sam exclusively on a phone model or Samsung devices could be a great idea, speaking from a layman’s perspective in marketing. As a result, the character will likely disappear, and no one will be able to use it as a virtual assistant. ConclusionĪlthough it is possible to chat with Samsung Sam on the company’s official Brazil website, it is merely a chatbot, and no further claims have been made about the character. The business also stated that this chatbot automatically responds to customer questions and requests. Samsung clarified Sam conducts business using a well-known social media network, such as Facebook Messenger. According to iPhone’s rival, Sam is a chatbot for the Samsung Service team. Samsung’s new virtual assistant, Samantha, is not intended to replace its existing virtual assistant, Screen Rant. According to rumors and other trustworthy sources, Sam is not Samsung’s replacement. Sam and Bixby are two different virtual assistants, according to Screen Rant. The character’s popularity increased due to numerous works of art created by social media users, some of which contained explicit material. Sam is no longer the center of the internet, but she is still trending.Īfter receiving numerous likes and retweets on Twitter over the following few days, a post claiming that Samsung was the official manufacturer of the new virtual assistant model, the trend spread to other websites. After some time, things started to calm down. Quickly took the posts down after Samsung Sam became popular on Twitter, Reddit, and other websites without being the subject of a Samsung official announcement. Is Samsung Sam merely a promotional stunt?Īs most of us know, the character was likely just a concept. However, the 3D appearance of the well-known virtual assistant is still taking over the internet because some individuals and other well-known leakers were able to obtain their copies. Lightfarm decided to remove its work from Samsung’s official website because the company did not use it in any campaign. The large smartphone manufacturer chose not to use Sam’s female counterpart. Lightfarm acknowledged that it created the 3D renderings of Sam for one of Samsung’s marketing firms. An established design company called Lightfarm actually created and perfected this design. The most recent report from Polygon claims that the leaked pictures of Samsung’s 3D virtual assistant are unofficial. The 3D appearance on Samsung Sam is unofficial After being introduced by Lightfarm, Sam quickly became a very popular meme for about a week and inspired many artists to create fan art. Still, once the internet learned about her, she was simply known as the new virtual assistant. Samsung Sam was only a concept design created by Lightfarm in collaboration with Cheil, a Samsung-owned marketing firm. Is Samsung Sam merely a promotional stunt?.The 3D appearance on Samsung Sam is unofficial.
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